CSA Brings Good Business Practices to Carlsbad & Sacramento
CSA members with a variety of backgrounds, owners and employees alike, gathered on March 10th at the Green Dragon Tavern & Museum in Carlsbad, and at Courtyard Sacramento Cal Expo in Sacramento, for a seminar on “Cash Flow.” Our presenter, Pete Michelini, CFO and general manager of Sign Designs Inc. in Modesto, CA, addressed good business practices and the impact your cash flow plays on your bottom line. His presentation began with an overview of basic accounting and establishing a budget, followed by an in-depth look at the day-to-day decisions each employee/department makes.
A dinner meeting and presentation followed each of these seminars:
In Carlsbad, meeting attendees grabbed something cold to drink and enjoyed once again being able to network at an in-person event. A fabulous dinner was shared, topped off with “The Power of Pathways” presentation by Rob Atterbury, District Director, Regional Support, from ConnectEd – The California Center For College and Career.
The March 10th evening concluded with the 50-50 drawing ($168 given away), as well as the drawing for one of the $10,000 drawing tickets.
In Sacramento, meeting attendees were also pleased to have an opportunity to meet again in-person. Following a terrific dinner, Lisa Moreno and Justin Pretzer of Hub International, provided Updates and Changes to the Insurance Market, noting how the Covid-19 pandemic has challenged insurers to better understand customer needs and preferences, posing financial challenges to many in the construction industry.
The CSA staff would like to thank all referenced March presenters for creating a wonderful networking and learning experience!
About CSA Team
CSA’s Executive Director, Roy Flahive, has worked within the sign industry for more than 50 years. He served an apprenticeship in the International Brotherhood of Electrical Workers (IBEW), owned his own sign company for almost 30 years and he is well-known and highly respected in the sign industry, having served on numerous boards, including those of the International Sign Association (ISA), San Diego Area Lighting Advisory Council, Arizona Sign Association, Western States Sign Council, San Diego Mayors Sign Code Task Force, and UL’s Industry Advisory Committee. Notably, Flahive has twice been elected President (Chairman of the Board) of CSA and has served over 30 years on that board.
Cheryl Flahive, CSA’s Director of Member Services, has worked within the sign industry for over 33 years; twenty of those years, as vice president of a sign company in southern California. She has served in various administrative roles, from finance to project management, and is dedicated to helping CSA members at all levels.
The CSA Communications Committee, made up of committed industry leaders, works in a behind the scenes capacity, to keep CSA members educated and informed.