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Cold Beer, Gas Pumps, and a Washing Machine

On April 10, 2014, the California Sign Association held its fourth membership meeting of the year at Reiff's Gas Station in Woodland. However, it's not really as it sounds. Our friendly host, Mark Reiff, has established an antique gas station and automotive museum that is full of memorabilia that has been lovingly displayed from front to back, inside and out. It seems that there is something interesting to look at no matter where you turn; a long garage with both walls lined with vintage gas pumps, an authentic soda fountain, signs of all shapes and manner, and many interesting automotive themed products from the distant past scattered everywhere. There's a fully restored 1955 Chevy tow truck parked in front next to gas pumps as they might have appeared mid-century.

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Cheryl Flahive
916-932-0021/ FAX: 858-429-6276
Mail to: cflahive@calsign.org

FOR IMMEDIATE RELEASE

CSA ANNOUNCES NEW EXECUTIVE DIRECTOR

February 1, 2014 (San Diego, California) - The California Sign Association (CSA) has announced Roy Flahive as their new Executive Director. The announcement came after a three-month-long statewide search and multiple rounds of interviews with candidates from both Northern and Southern regions.

Flahive has worked within the sign industry for more than 40 years, but he was subject to the same rigorous tests as the other applicants, most of which were not from this industry. Flahive was ultimately chosen not only for his knowledge and respect for the organization but for his proven track record within associations at the state, regional and national levels, serving the sign trade.
The Executive Committee of the CSA Board of Directors assumed the role of Interim Executive Director during the search process. Keith Wills, Chairman, in response to membership needs, implemented a search process with a detailed RFP communication. Wills says, "Flahive has taken a special interest in preparing the next generation of sign industry leaders with programs specifically focused on the new digital sign shop segment to prepare them for growth in California. We anticipate membership growth under Roy's leadership."

"Engaging our membership at every level and partnering with other organizations in the sign industry are keys to overcoming the challenges and building a vibrant association in this post-recession economy," Flahive stated recently. As Cheryl Flahive, the new director of Member Services at Flahive Sign Consulting (Flahive's company), has stated, "Roy's love for the industry is only surpassed by his love for his family, Church and country."

Flahive has supported the sign industry in various volunteer roles through his work with such organizations as the San Diego Mayor's Sign Code Task Force, the San Diego Area Lighting Advisory Board, the California State Contractors License Board, the Underwriters Laboratories' Industry Advisory, and Committee, the International Sign Association, World Sign Associates, the WSSC, and most importantly, the California Sign Association. And he recently led CSA in engaging the California Energy Commission and the California utility companies in their ongoing work on Title 24 regulations. Most recently, Flahive represented Western States Sign Council (WSSC) while on the CSA board, and in that capacity, helped to coordinate joint WSSC/ CSA initiatives. Notably, Flahive has twice been elected President (Chairman of the Board) of CSA.

Roy was born in Milwaukee, WI, but it is San Diego, CA, that he has proudly called home since his family moved there when he was only five years old. He is the youngest of nine children and not the only one in the family to be drawn into the sign business. His father was a glass blower (he learned the trade in the 1920s in Chicago, IL) and three of his brothers — Dick, Tom & Ralph — worked at sign companies in San Diego, Milwaukee and Tempe, AZ.


If you're in the sign industry, all signs point to attending ISA Sign Expo 2014.

For anyone in the sign industry, ISA International Sign Expo 2014 is the one event that has everything you need for your business.

If you're looking to see the newest trends and innovations, it's the trade show you can't miss. If you're looking to network and connect with vendors for your business, it's the business opportunity of the year. And if you're looking to learn more about your craft, acquire a few new techniques or even just break into the business, then this is a must-attend show.

For those in the sign industry, ISA Sign Expo 2014 isn't just another event for sign professionals. It's the wisest investment you'll make in your business all year.

Did you know?

ISA members get discounted rates on registration and education at ISA Sign Expo. Not a member? Learn more about the benefits of ISA membership or join today.

Register today and get up to 40% off your registration!

Planning on attending ISA International Sign Expo 2014 April 23-26 in Orlando? Make sure you book your hotel before the new year to save on select hotels in the ISA block!

Several of our hotels are offering additional discounts on top of the already-discounted ISA Sign Expo rates if you book by December 31, 2013. Hotels are quickly filling up and several nights are already sold out – don't miss your chance to save even more money!

The following hotels are offering special discounted rates if you book before December 31:

  • Clarion Inn & Suites, International Drive
  • Courtyard International Drive/Convention Center
  • Doubletree by Hilton Orlando SeaWorld
  • Hampton Inn International Drive/Convention Center
  • Homewood Suites Hilton Convention Center
  • Hyatt Place Orlando Convention Center
  • Residence Inn Orlando Convention Center
  • Rosen Inn at Pointe Orlando
  • Springhill Suites Convention Center I-Drive
  • Westin Orlando Universal Boulevard

Book your hotel now and you'll also be entered into our December monthly drawing where you could win a $250 VISA gift card!


New Sign Laws – 2013

Among the myriad of new bills signed into law this month, in addition to CSA's SB 684 (the redevelopment sign preservation law), closing out this year's legislative session are also SB 31 and SB 694, pertaining to sports arena and transit station signage. 

SB 684 – Redevelopment Signage -- Summarized previously in Signage Matters, is an urgency measure, effective immediately, which allows existing redevelopment signs to continue at least for another 10 years, pursuant to Business & Professions Code Section 5273.

SB 31 --  Sports Arena Signage -- Also supported by CSA, expands and clarifies that the sports arena advertising exception in the Outdoor Advertising act [B&P Code 5272] applies to venues with a capacity of 15,000 seats or more capable of providing a permanent venue for professional sports, or a contiguous development project or district encompassing or adjacent to the venue that extends not more than 1,000 feet from a structure connected to the venue, as specified. The advertising displays would be authorized to advertise any products, goods, or services sold within that area on a regular basis, or marketed or promoted in the area pursuant to a sponsorship marketing plan, as defined (except tobacco, firearms, or sexually explicit material), if specified conditions are met. The bill additionally authorizes, under similar conditions, up to two advertising displays that are not required to comply with the act, which the bill would require to be visible when approaching offramps from the interstate, primary, or state highways used to access the premises of an arena. The bill also requires that certain conditions if the advertising display is a message center display. Full text

SB 694 -- "Multimodal transit" signs -- Exempts from certain provisions of the Outdoor Advertising Act an advertising display on public property, upon which is located a publicly owned "multimodal transit facility" that serves as a passenger rail station for the high-speed train system, as specified. The bill imposes various conditions on an advertising display erected under these circumstances, including a requirement for a local ordinance regulating the display and approval by the High-Speed Rail Authority. The bill requires revenues from the advertising display, beyond the cost of erection, to be used to support the construction, operation, and maintenance of the multimodal transit facility.  Full text


California Sign Industry Summit & CSA Annual Meeting

CSA would like to thank all of our sponsors, exhibitors and attendees for making the California Sign Industry Summit & CSA Annual Meeting held Thursday, September 19 at the beautiful Pechanga Resort & Casino in Temecula, California was a great success! From the mind-boggling presentation on CityScan technology by David Guttman  and the well-attended and informative education sessions from Alan Brawn of Brawn Consulting and Bill Smillie of Watchfire Signs to the Vendor Showcase and Sign Summit Banquet, a good time was had by all! Minds were expanded, networks were expanded and a group of employees from A2Z Signs were given 10,000 reasons to smile just a little more.

Check out the photos!


684 passed in Senate

Pleased to report our legislation, SB 684, has made it over the next hurdle, passing in the Senate 33-0. Next stop will be in the Assembly where it will first be heard in Committee and then on the Floor. (Committee assignment TBD). Shortly we will be asking your assistance in rallying support from our State Assembly members. Check the CSA website for the latest info or visit

684 Amended in Assembly

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State Regulations and Laws Crane Safety and DIR Rules

Requirements for permits, registrations, certifications and notifications

Read the California Information...

Get Crane Operator Training From ISA…


2012 Research on Digital Signs and Traffic Safety shows no significant adverse impact

The study, entitled, "Statistical Analysis of the Relationship between On-Premise Digital Signage and Traffic Safety," undertaken by Texas A&M University, included crash data from California and concludes: "The results of this study provide scientifically based data that indicate that the installation of digital on-premise signs does not lead to a statistically significant increase in crashes on major roads." For more info, click here.


SB 684 -- Save Redevelopment Signs

CSA Jointly Sponsoring Legislation with League of Cities

In response to member concerns that “redevelopment signs” permitted by Business & Professions Code §5273 would be eliminated or compelled to be removed due to the dissolution of redevelopment agencies upon expiration of their initial 10-year operating window, CSA drafted SB 684, which would allow an additional 10-year period for these signs to remain, subject to approval of the local jurisdiction (successor to the redevelopment agency). After several preliminary meetings, we were invited in January to attend the League of Cities annual policy planning committee (50+ members), which unanimously voted to support the bill – and to be a cosponsor. In the category that politics often makes strange bedfellows, CSA can be proud to be partnering with the League on this. In addition, the California Assn of Counties and California Planners have agreed to support the bill. The bill was formally introduced February 28. Read the bill text here.


Improve Your CSA Experience

Your CSA Member Benefits Committee is always looking for ways to improve your CSA experience and increase your member benefits. To that end, we have developed a short survey in hopes that you will take a moment and let us know what is important to you. Your participation in this survey is greatly appreciated and an important way for you to help us make CSA even better! Thank you in advance for your time and contribution!
Click here to take the survey.


LA Sign Ordinance

LA Sign Ordinance Moves to Full Council

January 24, 2013
As Deputy Planning Director Alan Bell stated, “Everything about signs is extraordinary.” After two hours of testimony January 22, the LA Planning & Land Use Management Committee (PLUM) voted to move the proposed revision to the full council. CSA and ISA staff worked diligently the past month to present to the Planning Department our serious concerns, among other issues, over untested maximum brightness limitations for all signs. As proposed, the city is looking at 0.3 foot-candles over ambient light. BUT, except as to LED displays, there’s been no field testing or other assessment that would justify this figure. Under current law, there is a 3.0 foot-candle over ambient standard. CSA will be working over the next month to evaluate the effect and alternatives, at which point city staff has committed to further potential refinements based on the new data. Additionally, CSA, as well as many other speakers, expressed concern about excessive, unreasonably punitive penalties for illegal signs -- up to $2,500/day for traditional signage and $12,000/day for some billboards. Read the letter from CSA to the LA Planning Department regarding the LA Sign Ordinance.


ADA Compliance—Lawsuit Abuse Reform

ADA Reform Signed By Governor!
In September,  Governor Brown signed into law ADA reform measure, SB 1186 (Steinberg/Dutton), which will curb lawsuit abuse regarding the Americans With Disabilities Act (ADA) while promoting increased compliance with disabled accessibility building codes. This is the culmination of a multi-year, bipartisan effort, that included leadership from state level elected officials Senate pro Tem Darrell Steinberg (D-Sacramento) and Senator Bob Dutton (R-Rancho Cucamonga), with federal support coming from Senator Dianne Feinstein (D-CA). This bill is being hailed as the most comprehensive and significant reform to California’s ADA Law.

Read more…


May a city require CEQA approval for an on-premise sign?

There is an express exemption under CEQA for on-premise signs. Public Resources Code
Section 21084 includes a list of classes of projects “which have been determined not to have a significant effect on the environment and which shall, therefore, be exempt from the provisions of CEQA.” See 14 Cal Code of Regulations §15300, et seq (CEQA Guidelines).

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ISA Issues EMC Brightness Guidelines

In a recent report, the International Sign Association (ISA) issued brightness guidelines for electronic message centers (EMCs). Report summary


Membership Meetings

Have an idea for a Member Meeting for next year? Know a great and engaging speaker? Got a hot topic? Just want to be more involved in your association? Then contact CSA today with your suggestions. The Activities Committee is in the planning stages for the 2013 schedule and we welcome your input. Submit your suggestions and/or indicate your interest in serving on a committee by calling (916) 932-0021 or email info@calsign.org today.

Find out more...


LA Sign Ordinance

Sign Industry Under Attack!
CSA is committed to defending the sign industry against the restrictions proposed by the Los Angeles City Planning Commission. Here you will find the latest information we have in our fight against the proposed sign ordinance in LA.

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EDITORIALLY SPEAKING
By Wade Swormstedt
Great Expectations
America should be more like sign companies.

America has one huge, overriding problem. The Greatest Generation's mindset of duty, work ethic, patriotism, etc., has slowly been replaced by entitlement expectations. "I deserve" has supplanted "I will serve" in the mindset of the majority. It permeates every facet of contemporary society and ensures America will remain in its quagmire.

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