About the California Sign Association

We are a non-profit organization representing the California on-site sign industry.

CSA was founded in 1959 by a few farsighted sign-company owners who saw the need for the Association.

We are governed by elected officers and board members who have an interest in the sign business and who donate their services to oversee the functions, operation and objectives of the Association.

Vision

CSA is a unified voice of professionals dedicated to the evolving needs of the California signage and visual communications industry.

Mission

CSA is an association of professionals representing manufacturers, suppliers, consumers, and users of signage and visual communication media. It serves the industry by improving government relations, enhancing the professionalism of members, creating networking opportunities, and promoting the economic vitality, safety, and aesthetics of the communities its members serve.

Values

CSA is an organization of professionals committed to the highest standards of quality, integrity and leadership, serving and educating its members and the communities where we work and live.

Goals & Objectives

Goal #1 (Membership):  Grow CSA’s membership and grow it significantly!

Membership Obj. #1:  Make concerted and effective efforts to develop programs and recruit members from largely untapped markets, who are good prospects for CSA membership.

Membership Obj. #2:  Design and implement programs and services designed specifically to retain all current and newly-recruited CSA members.

Goal #2 (Benefits & Services): Increase the number of member benefit programs designed for current CSA Members, and for prospects in Groups 1 & 2. Continually monitor the progress for each.

Benefits Obj. #1:  Provide cost effective member benefit programs designed to save CSA members time and/or money.

Benefits Obj. #2:   Offer Education & Training programs with different pricing for members and non-members that is designed to encourage prospective sign companies to join CSA and existing CSA members to retain their membership

Goal #3 (Dues):  Ensure an equitable dues structure while observing the responsibility to support CSA’s structure and programs.

Dues Obj. #1:  Thoroughly review CSA’s dues structure as it relates to all membership categories with special attention paid to digital sign companies.

Goal #4 (Government Affairs):  Always be considered the preeminent authority on all local, state and federal laws affecting the on-site signage industry in the state of California.

Govt. Affairs Obj. #1:  Continue to enhance CSA's position as the sign industry's premier Government relations organization when dealing with on-site signage in California.

Goal #5 (Governance):  Conduct the association’s financial, management and administrative operations in an efficient and professional manner optimizing operational effectiveness and efficiency.

Governance Obj. #1:  Undertake appropriate actions to:  1) Ensure the financial solvency and stability of CSA, 2) Ensure the association’s governing documents are up-to-date to contemporary association governance standards and provide a comprehensive, logical, methodology for governing the association, and 3) Continue efforts to enhance the professionalism of the sign industry.

 

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Code of Ethics

On Professionalism Objectives
It is the intent of California Sign Association to strengthen and unify its efforts to separate our member companies from others who may engage in illegal and non-conforming sign installations and who are principally responsible for “clutter” and “blight,” reflecting a poor public image.

In interest of public image and welfare, we, the members of California Sign Association, pledge a policy of fair practice and honest endeavor to promote, protect and preserve the economic stability of legitimate, on-premise sign industry by:

Aesthetically designing and professionally constructing on environmentally compatible and visually acceptable product which coordinates a balance of design and color with the relative message, copy of graphics, and to place, erect, or display the product of our efforts in a safe, legal, manner to remain within the limits and scope of the legitimate contract and ordinance regulating or controlling the work performed.

Declaration of Policy
Members of California Sign Association pledge to fully cooperate with the public agencies responsible for supervision over legally approved sign installations.

To support, counsel and protect the sign user or client in their right to freedom of expression within the limits of law; to represent their interest in the community where regulations, individuals or groups discriminate against their vested free right of expression or representation.

To respect the member sign user’s affiliation with our Association as specifically intended to enhance mutual sign and business identity objectives and not as an avenue for member sign companies to circumvent normal business channels in soliciting sign user business.

To assist counsel and cooperate with any public agency, where needed, to define, draft, prepare or support legislation or regulations governing or affecting the use or control of signs without compromising the business establishment or vested rights.

To support legislation that prohibits illegal, unethical, outlandish, unsafe or misleading signs.

Enforcement of Code
Any member committing more than three (3) violations of these objectives, or more than one violation in any specific locale, shall be subject to sanctions as may be imposed by the Executive Committee of the Association. Each member shall be entitled to a hearing before the Executive Committee before sanctioning may be imposed. The enforcement of these objectives will be delegated to the Executive Committee of the Association.

Each member of this committee will report findings regarding alleged violations and shall make recommendations for action, if any, to the entire Executive Committee of the Association within a period of no more than fifteen (15) days. The Executive Committee shall make every effort to communicate with the alleged offender and inform the Board of Directors of their progress in eliminating any such violation.

Should action thereafter be taken by the Board of Directors or the general membership against a member, resulting in any member’s disassociation, the offender shall bear all expenses in connection therewith and cause a total disenfranchisement from the California Sign Association. Should legal action be required to accomplish it, the offender shall bear all such costs, including the reasonable legal fees incurred by the Association.

This policy is not to be misconstrued or used as a separation of principles or individuals or contracting, or in any manner to disqualify or discredit a legitimate entity in the performance of its profession or business within the parameters of legal conduct and activity.

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