• We Need Your Support! What Happens in LA…

    A situation arose in LA that could prove devastating to businesses of every size. We need you to join us and other industry stakeholders to save on-premise EMC signs.

    Six years ago, the City of Los Angeles proposed a very thorough rewrite of their sign ordinance that would have set a terrible precedent.

    What happens in LA often spreads to other cities and states.

    Our view from the beginning was that the City of LA does not have a sign code issue, but rather the city has a severe enforcement issue.

    In the ensuing years, CSA and various business organizations all came together to successfully halt enactment of all negative provisions put forth by the Planning Department. They finally understood the difference between off-site billboards and on-site signs.

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  • Federal Highway Study Confirms Digital Billboard Safety

    The U.S. Department of Transportation Federal Highway Administration has released a landmark study declaring that digital billboards do not pose a safety risk to passing motorists. Within the sign industry, the results of this study come as no surprise. Numerous traffic studies and analyses performed in the last couple of decades have reached similar conclusions. 
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  • 2017 Fourth Annual BOD Meeting

    The 4th and final board meeting of the California Sign Association will take place during the Conference in Ontario, CA.Save the Date for the big CSA Education Conference and Annual Meeting! Join CSA Members and California industry professionals for a big education event, plus Golf Tournament, bowling and more! Check back for venue details, exact date and time for this important board of directors meeting.

  • 2017 CSA Conference & Annual Meeting

    The first CSA Educational Conference of the new, six-year layout is scheduled to take place Wednesday through Friday, Aug. 23-25, at the Ontario Convention & Airport Hotel in Ontario.

    Consistent with the goals of the CSA Board, the emphasis this year will be on education. With the finishing touches being put on the enhanced training (STEPS) program, the conference provides a good opportunity to kick off this ambitious program for the 2017-18 CSA year. Participation in the 2017 conference is sure to be memorable! Continue Reading

  • 2017 CSA Golf Tournament

    Get ready for the 2017 CSA Golf Tournament!

    CSA is sponsoring a golf tournament Aug. 23, to be held in conjunction with the CSA Educational Conference & Annual Mtg. August 23-25, 2017.

    Just minutes away from the Ontario Airport, Sierra Lakes is challenging but fair for all types of golfers. Sierra Lakes was created with players of all levels in mind, with five sets of tees so everyone can have fun!

    We encourage you to use this great opportunity!

    • To make your golfing customers feel a part of YOUR team!
    • Reward your golfing employees with a day on the links giving them the chance to bring home the bacon for the company!
    • Or Both – have a couple customers and a couple of employees representing your company!


    To Register as an individual or with company staff, visit our shop here.  or complete Page 4 of the Golf Tournament Brochure (PDF) above.

    Here’s what we have in store:

    Shotgun Format – Sierra Lakes was created with players of all levels in mind, with five sets of tees so everyone can have fun!

    Added Competition – Just to add a bit more excitement, we are adding the “Corporate Challenge” —a tournament within the tournament. The only teams eligible to compete in the “Corporate Challenge” are those registering via the Birdie, Eagle, or Double Eagle sponsorship packages (see page 3).

    Great Tee Prizes – Every participant will receive a nice tee prize package!

    Golf Ball Drop – For golfers and non-golfers alike, here is a chance to be a winner! For $10, you can buy a uniquely numbered golf ball or for $20 you can buy three or for $50 you can buy ten. We’re going to put all of the balls we sell in a basket and take the basket high in the sky where we will dump ‘em out. If your ball ends up closest to the pin under the ball drop, you win one of the three prizes! We’re going to give 25% of what we take in for first place, 15% for second and 10% for third. We’re going to keep the other 50%—after all, it is a fundraiser!

    On Course Competitions – Even if your team doesn’t come up a winner, you may still walk away with a prize or two. We will be holding the traditional on-course competitions including Closest to the Pin and Long Drive. We may throw in a couple others, but you have to participate to find out!

    Location: Sierra Lakes Golf Club, 16600 Clubhouse Dr., Fontana, CA 92336

    You’re going to love this tournament and you’re going to love this golf course!

    See you in southern California!

  • The Great Fishing Trip August 12, 2017!

    Back for the 15th voyage off the coast of Dana Point, Captain Gary Quiel and 44 lucky fishermen, women & children will set sail early, early Saturday, August 12! This event sells out every year, so book early! This is an all-day cruise launching at 5:00 am (please check-in by 4:30 am) out of Dana Point Harbor and returning around 5:00 pm that afternoon.

    Reserve your spot early – limited space available! Sells out EVERY YEAR. Cost: $110 per person (license, equipment, food, drink or fish cleaning are NOT included in this fee). Payment is required to hold reservations. Registration form & payment are due by July 12, 2017. After this date, no refunds will be given for cancellations. The boat could hold 60, but Cap’n Gary limits the total number of guests to give everyone plenty of room to stretch out.

    For more information about the fishing, call Gary Quiel at (909) 885-4476. For information about registration, call CSA at (916) 932-0021 or email cflahive@calsign.org.

    License, equipment, food, drink or fish cleaning is NOT included in your registration fee.

    Saturday, August 12, 2017 – Sailing on the Clemente
    Check-in at 4:30 am, boat departs at 5:00 am sharp!
    Dana Wharf Sportfishing in Dana Point Harbor
    34675 Golden Lantern, Dana Point, CA

  • In Memoriam: Raymond Quiel

    It is with a very heavy heart that we share with you the passing of CSA Director Emeritus Ray Quiel, Quiel Brothers Electric Sign Company. Raymond V. Quiel passed away on July 6, 2017 in San Bernardino, CA. He was 90 years old. Ray was born in Des Moines, IA and traveled to San Bernardino with his mother and 5 brothers when he was 3 years old. He attended Lincoln Elementary, Sturges Middle, and San Bernardino Highschool, was a Navy veteran, founded and co-owned, with his brother Gordon, Quiel Brothers Electric Sign Co and Stardust Roller Rink. Quiel Brothers Signs began operating in 1961 with the erection of a 5,000 square foot facility. Ray Quiel started out with just one employee and one truck under the name Electric Sign Service. That beginning paved the way for a multi-generation family business that has left its very visible mark in thousands of places across the Inland region.

    He also owned the Brass Key with his wife. He was heavily involved with the California Sign Association, National Sign Association, and World Sign Association. Ray was a longtime member of the CSA Board of Directors, having served as president in 1982; he was elevated to serve as a Director Emeritus in 1994.

    Ray was involved in so many CSA activities it would be hard to enumerate all of them; the one activity he took the greatest pride in was being the person who managed the publication of the yearly CSA Directory for many, many years.

    Another of his many achievements was the first McDonald’s signs at the original location on E street. Ray traveled to the four corners of the world and enjoyed vacationing with his wife, family and friends. Ray was a longtime member of the Elks and Arrowhead Country Club. He is preceded in death by his loving wife Margaret L. Quiel, brothers Lawrence, Marvin, Gordon and Norwald. He is survived by his brother Robert, sons Larry (Tammy), Jerry (Mary) and Gary (Joanne) of San Bernardino, grandchildren, Ashley, Michael, Kristina, Kimberly, Erik and 7 grandchildren.

    Ray Quiel took this picture of the Mcdonald brothers in front of the first Mcdonalds. The photo was later donated to the Smithsonian.

    A viewing will be held July 20, 2017 at 5-7:00 p.m. with a funeral service on Friday July 21, 2017 at 10:00 a.m. both at Bobbitt Memorial Chapel 1299 E. Highland Ave San Bernardino, CA 92404. A graveside service will follow at Montecito Memorial Park in Colton. In lieu of flowers please make donations in Ray’s honor to Inland Empire Lighthouse for the Blind, 359 E. Parkcenter Circle South San Bernardino, CA 92408. A form is available here: Inland Empire Lighthouse for the Blind 

  • Introducing: A Seasoned Industry Coach

    The Robert Armerding Company Story

    Robert Armerding

    1973: Pleasanton CA, with a brush and can of One Shot, I began a wonderful journey. Indeed, a sign that I built back then is still in downtown on the Chad Henderson Bandstand in the Lions Wayside Park. Besides having my own sign business, I have worked for a local sign shop and a national sign company. More recently, for 17 years I worked in San Jose, CA for Product Sign Supplies. When my friend Davey Glantz (N. Glantz & Sons) bought the company, I helped him with the transition and thus began a new service I am proud to introduce here.

    Over the years, I have attended California Sign Association functions as an employee of a member company. Now, having started my own Robert Armerding Company, I have joined CSA and my new focus is on the management side of your sign business. In the broad sense, I am a consultant / coach for the sign business.
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    SoCal CSA Members Meet, Learn, Eat in May

    Think Lean Seminar Followed by Dinner and Presentation

    It is no wonder that SoCal CSA members thoroughly enjoyed the Seminar on May 18 at the Catch Restaurant in Anaheim. Presenter Melissa Searle took command using her progressive leadership experience, encouraging all to engage in a workshop atmosphere to build skills for developing a lean environment and way of thinking. After the terrific reviews received following Melissa’s presentation in Northern California, Oct.-2016, it was not surprising to see her “hit it out of the park” once again. Thank you Melissa!

    The seminar was followed by a great dinner and presentation, in a private dining room.

    The Dinner was attended by 32 people, all anxious to hear about the wonderful program in place within California, educating our High School Students on both college and career opportunities. The new CSA Enhanced Training Program currently being developed by the association board of directors and staff, is a prime example of where these young people can look to enter into the workforce.

    CSA staff and several of our members, have participated in school tours and organizational meetings regarding this very important issue: Where do we get the young people the industry wants to align with, and invest in, for the future? Mr. Rob Atterbury, Director, District and Regional Support of ConnectEd: The California Center for College and Career, provided a wonderful presentation on the answer to that very question. Thousands of high school students in California are enrolled in Public High School Academies, where they are taught that paramount to their success in life is the need to be prepared to move forward after high school. ConnectEd impresses upon each student that they will be expected to work in a team, dress professionally, speak appropriately, tackle difficult projects – including designing, planning and implementation of the plan to a successful conclusion. These young academy graduates will certainly be given serious consideration for participation in the CSA Advanced Training Program to be implemented next year.

  • SoCal Seminar and Dinner Meeting 5/18/17


    Embrace Lean Behaviors beyond the use of tools or manufacturing

    Meet Melissa Searle, our guest speaker for this afternoon seminar. Melissa earned multiple bachelor degrees from the University of California, Berkeley and Certifications in both Health Care Compliance (CHC) and Health Care Privacy Compliance (CHPC). Melissa is an active member of the Health Care Financial Management Association, receiving the 2014-2015 Committee Leadership Award from their Northern California Chapter.
    Through Melissa’s progressive leadership roles, she has assisted numerous teams and developed leaders to embrace lean behaviors.
    On May18th, she will focus on tools to build a lean environment, creating more value for you and your customers with fewer resources.

    Following the Seminar

    Take advantage of the Networking Opportunity, starting at 5:30pm, with a fabulous dinner scheduled to begin at 6:30pm – Dinner Meeting includes our presentation; Building A Strong Workforce

    The Sign Industry in California, is not alone when trying to find a qualified workforce. It is imperative, now more than ever, that we work together to close the “skills gap”, preparing students at high school and Jr. college level with the exposure and training needed for a successful future and at the same time keep our industry safe and moving forward.

    Think Lean Seminar: 3:30pm – 5:30pm

    No Host Cocktails & Networking: 5:30pm – 6:30pm

    Dinner & Presentation: 6:30pm – 8:30pm

  • May Meeting: Solar Energy, Wine & Roses

    Neal Tibbs is Featured Speaker

    CSA held a very successful CSA Membership Luncheon and Program, May 11, 2017, at Wine & Roses in Lodi, CA. 22 people were in attendance for lunch and a seminar on Solar Lighting/Energy for signs. The seminar was presented by Neal Tibbs, V.P. – Ad Art, and 2nd V.P. of CSA. Neal shared slides on the solar products available from SimpliPhi; this is a solar company that Ad Art has worked with successfully on several grocery store locations in Northern California. Neal described the solar collection, battery storage, and power distribution method and spoke on the ability to have the solar unit being a stand alone, or connected to the grid during extended foul weather situations. All in attendance appreciated the fact that Neal was able to speak first-person about the projects, since he was actually on site during the installation and initial lighting of the systems. In addition, CSA Executive Director, Roy Flahive, informed the attendees of current CSA activities (pictured).

    Keith Wills, CSA Past President and current board member, is showcasing the Member Helping Member Program that CSA has been spearheading for the last several years. Keith indicated exciting new offers will be forthcoming in the program this summer – look for your opportunity to take advantage of these special offers. CSA: Where A MEMBER HELPS A MEMBER!


  • NorCal Seminar and Lunch Meeting 5/11/17

    Solar Energy:
    Sign Industry Application & Value
    Ben Widmer

    A Seminar you don’t want to miss!

    Meet our guest speaker, Ben Widmer, Applications Engineer with SimpliPhi Power, Inc.

    In late 2009, Ben joined the design and applications team with LibertyPak, now SimpliPhi Power. Since that time, Ben and his team built upon the previous 8 years of success and innovation in the professional Film and Lighting industry, to create the technology platform for SimpliPhi’s portfolio of products it offers. And when it comes to “Solar,” Ben is the “Go to Guy”!

    • Basic Understanding of Solar Energy
    • Insight into Commercial Application of Solar;
    • Tying into the Grid vs. Self Contained Product
    • Developing Whole Foods solar sign system

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