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    CONNECT: A Conference to Remember

    The first CSA Educational Conference of the new, six-year plan was phenomenal!

    Hosted Wednesday through Friday, Aug. 23-25, at the Ontario Convention & Airport Hotel in Ontario, the emphasis was on education. From the first swing of the golf clubs, to the last enlightening seminar, the 2017 conference was memorable!  Continue Reading

  • CONNECT: Connections + Education for Sign Trade Professionals


    The first CSA Educational Conference of the new, six-year plan is scheduled to take place Wednesday through Friday, Aug. 23-25, at the Ontario Convention & Airport Hotel in Ontario.

    Consistent with the goals of the CSA Board, the emphasis this year will be on education. With the finishing touches being put on the enhanced training (STEPS) program, the conference provides a good opportunity to kick off this ambitious program for the 2017-18 CSA year. Teeing off with golf, you will make new connections that boost your business.  Then soak up knowledge, hang with movers and shakers at the dinner event, and leave with batteries charged!  Participation in the 2017 conference is sure to be memorable!  READ AND REGISTER HERE. Continue Reading

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    SoCal CSA Members Meet, Learn, Eat in May

    Think Lean Seminar Followed by Dinner and Presentation

    It is no wonder that SoCal CSA members thoroughly enjoyed the Seminar on May 18 at the Catch Restaurant in Anaheim. Presenter Melissa Searle took command using her progressive leadership experience, encouraging all to engage in a workshop atmosphere to build skills for developing a lean environment and way of thinking. After the terrific reviews received following Melissa’s presentation in Northern California, Oct.-2016, it was not surprising to see her “hit it out of the park” once again. Thank you Melissa!

    The seminar was followed by a great dinner and presentation, in a private dining room.

    The Dinner was attended by 32 people, all anxious to hear about the wonderful program in place within California, educating our High School Students on both college and career opportunities. The new CSA Enhanced Training Program currently being developed by the association board of directors and staff, is a prime example of where these young people can look to enter into the workforce.

    CSA staff and several of our members, have participated in school tours and organizational meetings regarding this very important issue: Where do we get the young people the industry wants to align with, and invest in, for the future? Mr. Rob Atterbury, Director, District and Regional Support of ConnectEd: The California Center for College and Career, provided a wonderful presentation on the answer to that very question. Thousands of high school students in California are enrolled in Public High School Academies, where they are taught that paramount to their success in life is the need to be prepared to move forward after high school. ConnectEd impresses upon each student that they will be expected to work in a team, dress professionally, speak appropriately, tackle difficult projects – including designing, planning and implementation of the plan to a successful conclusion. These young academy graduates will certainly be given serious consideration for participation in the CSA Advanced Training Program to be implemented next year.

  • May Meeting: Solar Energy, Wine & Roses

    Neal Tibbs is Featured Speaker

    CSA held a very successful CSA Membership Luncheon and Program, May 11, 2017, at Wine & Roses in Lodi, CA. 22 people were in attendance for lunch and a seminar on Solar Lighting/Energy for signs. The seminar was presented by Neal Tibbs, V.P. – Ad Art, and 2nd V.P. of CSA. Neal shared slides on the solar products available from SimpliPhi; this is a solar company that Ad Art has worked with successfully on several grocery store locations in Northern California. Neal described the solar collection, battery storage, and power distribution method and spoke on the ability to have the solar unit being a stand alone, or connected to the grid during extended foul weather situations. All in attendance appreciated the fact that Neal was able to speak first-person about the projects, since he was actually on site during the installation and initial lighting of the systems. In addition, CSA Executive Director, Roy Flahive, informed the attendees of current CSA activities (pictured).

    Keith Wills, CSA Past President and current board member, is showcasing the Member Helping Member Program that CSA has been spearheading for the last several years. Keith indicated exciting new offers will be forthcoming in the program this summer – look for your opportunity to take advantage of these special offers. CSA: Where A MEMBER HELPS A MEMBER!


  • April BOD Meeting in a Shark Tank

    The California Sign Association held a meeting of its Board of Directors on Friday, April 21, in Las Vegas, in conjunction with the ISA Expo. This board meeting started at 7:30am – yes that is in the morning, in Las Vegas, and 25 of our 27 directors were in attendance – that is dedication!

    With the generous attendance, business moved rapidly during the three-hour meeting. Some outcomes included a review of healthy financial statements; regulatory and local code highlights from legal counsel Jeff Aran; discussion of continued growth in CSA membership (13 new members so far this year); update on the crane operator certification program; and dialogue on the enhanced training program CSA is developing for sign fabrication, installation, and sign related administrative skills.

    President Michelini made certain the window shades were down until most of the board’s perfunctory tasks were addressed. His request that the shades be raised enabled the Directors to see for the first time that the meeting room adjoined the actual shark tank in the Shark Reef at Mandalay Bay, one of the largest exhibits of its kind. To say the view was fabulous is an understatement – it was awesome.
    During a 15-minute break in the meeting, everyone got a good view of the aquarium, housing more than 1,200 species of aquatic life including sharks, exotic fish and more. Following this, the committee chairs reported on their respective committees including – the Government Affairs, Communication, Professionalism, Education, Technical and Membership Committees.

    Roy Flahive
    Executive Director
    California Sign Association

  • CSA at the Races in 2017

    On March 9th, as the morning fog lifted, horses and trainers could be seen preparing for the day’s races at Golden Gate Fields located in Albany. This was the beginning of a winning day for CSA members and staff who attended the NorCal Day at the Races! Valet parking, entrance fee, a program, the CSA-sponsored Fifth Race (California Sign Association noted in the program under the fifth race), a picture in the winner’s circle and a wonderful buffet lunch all were included in the CSA Event Package.

    We couldn’t have asked for a better day: The weather was perfect, the track was fast, and the beverages and conversation started flowing at 11 a.m. Lunch was served at noon, first post was 12:45 p.m., betting was active, and cheering for favorite horses was lively and loud. CSA members and guests soon gathered near the Winners Circle for the start of our “Fifth Race”, with “horse #5” finishing as the winner, and a number of CSA members racing to collect their winnings!

    Based on comments from attendees, it looks like this CSA activity will become an annual event!

  • News on the March 2017

    Some noteworthy members have made the news and we wanted to share these insights with you! David Schauer, President of Signtech Electrical Advertising is being showcased in the latest ISA EXPO Brochure, most of you have probably received in the last couple of days.

    David, along with Jim Withrow, Training Manager/Safety Officer for Signtech joined Cheryl and I at a meeting of the San Diego County College and Career Readiness Consortium, on March 2nd, at the San Diego Headquarters of the United Way. The goal of the meeting was to engage local area employers in providing work-based learning experiences for high school and community college students. This meeting was organized by Rob Atterbury with ConnectEd, the organization that Pete, Cheryl and I have been working with the last several months regarding identifying the sign industries future qualified employees.

    Signtech, under the leadership of David , is on the forefront of this CSA endeavor. Signtech’s VP of Production and CSA Board Member, Patty Soria and Jim attended the workshop at Clairemont High School two weeks ago with me and Cheryl. They wanted to learn firsthand about the Linked Learning Program and its potential for helping to solve the need for qualified employees in the sign and graphics industry. Discussions were held regarding internships, job shadowing, speaking opportunities, company tours, mentoring, etc.

    With involved CSA members like David Schauer participating in this Team Effort, the future for the sign industry in California looks bright!

    Long time CSA Member (since 1984) Pat Cory, president of McHale Signs, named Redding Citizen of the Year.
    McHale Signs is a member of CSA, ISA and WSA.

    Cheryl and I have known Pat and his wife Bernice for over 25 years, and a nicer gentlemen and family you will not find. Full story here: Citizen of the Year 

    Roy Flahive
    Executive Director
    California Sign Association


    The International Sign Expo! The 2017 show is taking place April 19-22 (tradeshow starts April 20) at the Mandalay Bay Convention Center in Las Vegas and registration is open!

    Of course you are going to the International Sign Expo – the world’s largest tradeshow for sign professionals – and of course you know all about the Expo. You’ve been going for a while!  But with the Expo there are some “extra” special events that can make this business trip an even more fulfilling excursion!  Here is what we are especially excited about! Continue Reading

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    January 2017 Board Meets and Eats in Northern California

    On Thursday, January 19th, the CSA Board of Directors met at the California Railroad Museum in Sacramento for a regularly scheduled board meeting. In attendance were 19 of the 24 directors plus two active CSA Directors Emeritus, as well as Roy Flahive, Executive Director, and Cheryl Flahive, Dir. of Member Services. The subject matter addressed at the meeting included updates to the board from standing committees (Government Affairs, Education, Communication, Technical, Professionalism and Membership); the CSA Apprenticeship Program; Crane Operator Certification Program; as well as additional activities by CSA staff.

    After the board meeting, 29 attendees took a tour of the Railroad Museum, an exceptional and beautiful facility– one that any individual or family would doubtless enjoy visiting. Following this tour, 37 people sat down for dinner and camaraderie, with a presentation by the Sacramento School District regarding their ConnectEd Program. Continue Reading

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    Education, Part 2 “Pathways”

    The California Sign Association has made a strong commitment to meeting the education needs of its members, and of California’s sign industry at large.  Last month’s article reviewed the well-attended CSA Conference workshop on hiring and keeping Millennials. This Part 2 article covers the focus of CSA’s recent visits to some PUSD high schools, and their efforts to prepare students for successful careers. As CSA’s President for the 2016-2017 year, Pete Michelini, explains, “… CSA is placing emphasis on education and creating a qualified workforce for the industry; a definite need as expressed by the sign industry in general.”

    The California Sign Association continues to address its commitment to meeting the education needs of its members, exploring new and exciting ways of developing our workforce. As the question continues to be asked “where can we find employees and how do we train them,” new avenues are opened – Okay, let’s call them “Pathways.”

    On December 1st, Pete Michelini, CSA President; Roy Flahive, CSA Executive Director; and Cheryl Flahive, CSA Director of Member Services, attended a training program at the Porterville Union High School District. To say each of them was impressed is an understatement — they were simply overjoyed at the wonderful work being done with the students – they not only are being prepared for higher education and careers, they are learning the necessary skills for successful futures!

     “PUSD Pathways Linked Learning” is part of an effort statewide to address the needs of students as they prepare for successful careers.

    The referenced training program “PUSD Pathways Linked Learning,” is part of an effort statewide to address the needs of students as they prepare for successful careers. Their “Pathways” program offers small learning communities, college preparation, career-theme focus, academic rigor blended with technical relevance, project-based/hands-on learning, work-based learning opportunities, and actual projects utilizing CNC routers, laser cutting machines, 3d-printers, computers, etc.

    Not only are these students being taught skills used in the sign industry, they are also learning so much more that our members have been looking for: Social skills, professionalism, thinking outside the box, working as a team, focusing on specific projects and aligning with other students within their chosen Pathway.

    CSA is anxious to tap in to this education program throughout the state; in particular, internship opportunities and exposure to the terrific careers available in the Sign Industry!

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